The difference between a goal and an identity, and why one actually sticks
"I want to lose weight" and "I'm someone who trains three times a week" sound similar. Behavioural research treats them as almost entirely different things.

Sleep, nutrition, exercise, environment and goal setting. The research and reasoning behind what happens in the club.

"I want to lose weight" and "I'm someone who trains three times a week" sound similar. Behavioural research treats them as almost entirely different things.

Motivation isn't the problem. Here's what decades of behavioural research say about why goals fail, and the simple planning shift that fixes it.
Whether you're looking to build strength, improve your fitness, increase your longevity or simply find a way to give back to your body and find some time for you, we have the perfect solution.
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